The Persuasion and Personality Corpus

If you use this data in your research, please refer to and cite: Stephanie Lukin, Pranav Anand, Marilyn Walker and Steve Whittaker. "Argument Strength is in the Eye of the Beholder: Audience Effects in Persuasion." 15th European Chapter of the Association for Computational Linguistics (EACL), Valencia, Spain, 2017.

Overview: Americans spend about a third of their time online, with many participating in online conversations on social and political issues. We hypothesize that social media arguments on such issues may be more engaging and persuasive than traditional media summaries, and that particular types of people may be more or less convinced by particular styles of argument, e.g. emotional arguments may resonate with some personalities while factual arguments resonate with others. We report a set of experiments testing at large scale how audience variables interact with argument style to affect the persuasiveness of an argument, an under-researched topic within natural language processing. We show that belief change is affected by personality factors, with conscientious, open and agreeable people being more convinced by emotional arguments.

The Data: Included in this corpus are a subset of user-generated dialogs from the Internet Argument Corpus exploring the role of affect in persuasive arguments, 637 subjects profiled for the Big Five personality traits and prior beliefs about socio-political issues, and the subjects' response after exposure to user-generated, factual vs. emotional dialogic exchanges compared to the effects on belief change to balanced, curated arguments. 

Related Papers:

  • Marilyn A. Walker, Pranav Anand, Jean E. Fox Tree, Rob Abbott, Joseph King. "A Corpus for Research on Deliberation and Debate." In Proceedings of the 8th International Conference on Language Resources and Evaluation (LREC), Istanbul, Turkey, 2012.

Download: Fill out the following form to download the Persuasion and Personality Corpus

Contact: Please direct questions to Stephanie Lukin: slukin [at] soe [dot] ucsc [dot] edu

Updated January 13, 2107

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